How to write a Kick-ass Guest Post?
Before a couple of days ago a was happy to find a really awesome blog – YA Book Reviews. Aubrey Joy is yang but incredibly creative reader. She read whenever she isn’t at the dance studio taking her favorite classes. That’s make her expert in YA books. You can find her Review Policy and Contact HERE.
Next week Aubrey will be my guest blogger and she will tell us more about her passionate about reading books and writing reviews. Because she ask me How to write a Guest Post I have decided to write this post.
Thrilled to find your blog Aubrey. Sweetie, please continue reading and supporting authors with your amazing and very honest reviews. Hope this post it will help you to write your first GREAT AND KICK-ASS GUEST POST!!!
Now back to my post. You want to write a great guest posts so here are some tips on helping your cause. Guest blogging is your chance to get in front of new audiences – audiences that have been painstakingly developed by the blog owner. When I publish a guest post, I am putting my reputation on the line by endorsing you and your opinion.
Granted, guest blogging won’t always work, but if you’re using it for the right reasons, 80% of the time you’ll be successful. It’s not all about the link. If you’re putting out legitimate content that will truly help their readers and you don’t over promote yourself, you’re golden.
In this post I am going to show you the seven crucial tactics for writing a guest post.
- If you want to stand out in life, you have to be original.
Advice: A good blog post offers insight and value. It’s not a cheap form of promotion for your business. Pick a great title, a famous phrase, a popular quote or something really crazy and wild that it will make people want to read what is behind that title. There are zillions of blog posts about how to write great headlines (like this one, this one and this one for starters). Read them. Apply them.
- Leave the links for your bio.
Advice: Every time you do a guest post, you’re given a little space in the post for a biography, with a link (as well as a few in-post links) that can direct readers back to your blog.
Sending people back to random posts or a home page is just a waste of time. What you need to do is funnel people toward a specific outcome. A successful funnel would entail:
=> Creating a niche-specific free giveaway;
=> Creating a landing page or ad for that giveaway, It doesn’t matter what it is – a free eBook, product, etc. – as long as you are intentionally directing people there;
=> Guest posting on closely related topics that are closely related to your free giveaway.
- Choose a Topic that matters.
Advice: Here is where you can distinguish yourself from other guest posters. A lot of people will simply write a post at this point and hope that they can be original with something that has been written already many times. Just be yourself and write about something that you love or you had a huge experience.
Good blogs cover a niche so that gives you a clue about topics. Then there is a lot of thought gone into blog categories so there’s another clue. Also every good story needs a beginning, middle and end. Make sure yours does too.
Click on this link to read more about – How To Write a Guest Post and Get It Featured on Authority Sites!
- Look for the blog owner’s name and use it.
Advice: Using someone’s name in a friendly introduction is so much nicer than Webmaster or Admin. And it will take you under a minute to find it. If the blog you’re pitching to isn’t run by a single person, make your greeting more generic but still friendly. Remember, what the site owner is looking for is whether their audience will be interested in reading the post.
- If you want to write a guest post that matures, you need to do some research about anchor text strategy.
Advice: Each guest post should be part of an anchor text strategy. Anchor text is the text you use when you link to a post.
When you do a guest post, you should have already done keyword research and know specifically what phrases you want to rank for, based on how much traffic they bring and how competitive they are. Remember, you want your guest post to be bringing you love from Google for the next a couple of years. You can read more at Ramsay Taplin’s site. His post – 7 Crucial Tactics for Writing a Wildly Successful Guest Post, is great and very informative for experienced bloggers. Actually is great for any bloggers.
- Each comment should be answered or used as material.
Advice: One of the really important things to do when you guest post is stick around and answer every single question that you get in the comments. It’s in the comments section that long term relationships are built with the readers that you are reaching on the new blog. I love it when guest bloggers reply to comments. It’s especially good when you leave a comment on a very old post and then discover the guest blogger is still subscribed and still cares enough to reply. I’ve seen a few bloggers who do this and it leaves a very good impression.
Once that post is live, you can then link back to it in the future using the desired anchor text. This will help you elevate your own post on someone else’s website so that it matures well.
By now you’ve (hopefully) put a lot of effort into your post. Worth a read, don’t you think?
Please leave a comment and let me know. All ideas are welcome…
P.S. You can check some of my guest posts on my PRESS page!
Don’t forget to leave a comment, you opinion it matter a lot to me…